transponder

P&G Digital Guru Not Sure Marketers Belong on Facebook

Mon, 17 Nov 2008 22:56:47 -0600

P&G Digital Guru Not Sure Marketers Belong on Facebook: Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co.

The 22 Step Social Media Marketing Plan

Mon, 17 Nov 2008 13:51:00 -0600

The 22 Step Social Media Marketing Plan: As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own. Start by making sure you have all of your bases covered with the major tools. In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort.

HOW TO: Grow a Startup 300% in 3 Days? SocialMedian Tells All

Mon, 17 Nov 2008 13:45:58 -0600

HOW TO: Grow a Startup 300% in 3 Days? SocialMedian Tells All: SocialMedian was barely a thought for people back in February, but it has gained a solid following in the 9 months of its existence. Many people would ask why this startup has gained any traction. It is yet another social news site with voting and commenting. Did we really need another? Given the amount of traffic that socialmedian is getting, it is obvious that they are onto something.

ROADMAP: 5 Milestones in the Future of Mobile Social Networks

Mon, 17 Nov 2008 13:44:51 -0600

ROADMAP: 5 Milestones in the Future of Mobile Social Networks: As mobile social networks gain popularity, many are wondering how to ride the wave of this phenomenon. Leveraging the 3.3 billion potential mobile screens and the viral capabilities of social media, new forms of collaboration and media sharing will emerge and drive new sources of revenue.

20 Essential Sources for Free HD Videos

Mon, 17 Nov 2008 13:42:48 -0600

20 Essential Sources for Free HD Videos: Here’s a list of 20 great sources where you can find High Definition videos. Making the switch is easy; the only thing that’s blurred is the line between online and offline entertainment.

Create Your Own Twitter

Mon, 17 Nov 2008 13:41:50 -0600

Create Your Own Twitter

HOLIDAY SURVIVAL GUIDE: 20+ Tools for Family Travel

Mon, 17 Nov 2008 13:30:01 -0600

HOLIDAY SURVIVAL GUIDE: 20+ Tools for Family Travel: The holiday season is fast approaching, and with it, hectic travels. This is the busiest time of the year when it comes to traveling, especially for families. Luckily, online and mobile tools help make the experience much more manageable.

Can Social Networks Predict What You'll Buy?

Mon, 17 Nov 2008 09:47:55 -0600

Can Social Networks Predict What You'll Buy?: Those stalking the social-networking field are betting that birds of a feather don’t just flock together — they buy together too.

While the merits of advertising on social networks are still debatable, there’s emerging evidence that mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages.

Nearly half of technology users need help with new devices

Sun, 16 Nov 2008 16:42:17 -0600

Nearly half of technology users need help with new devices : Many encounter problems with their internet connections, home computers or cell phones. As gadgets become more important to people, their patience wears thin when things break.

Online Marketers Say Digital Spending To Fall 10% To 20% In 2009

Fri, 14 Nov 2008 11:15:10 -0600

Online Marketers Say Digital Spending To Fall 10% To 20% In 2009: But among the gloom, there was a little good news for social networks. Some current logic dictates that social media, i.e. Facebook, MySpace, Bebo, etc., will have a tough time in a downturn, as marketers take fewer fliers on media they still consider experimental.

Well, 68% of AdTech’s attendees responding to Halyard said social networking is in the “strongest position to expand” among alternative marketing channels over the next two years, compared to a quarter who said branded entertainment.

influence and how things really spread

Fri, 14 Nov 2008 11:13:28 -0600

influence and how things really spread: …turns our obsession with influence and influencers and our assumption that marketing is something we do to people (or even with people - it’s better understood as something we do to help their social interaction) upside down.

Digital Designers Face Off in Intel's Digital Drag Race

Fri, 14 Nov 2008 10:54:58 -0600

Digital Designers Face Off in Intel's Digital Drag Race: Ingredient brand Intel has decided to dip its toes in the lemming-filled waters of marketing nirvana, otherwise known as social media, with Digital Drag Race, a competition which pits professional digital designers against one another mixed with a consumer-generated aspect for non-professionals.

WPP Execs Offer Tips on Weathering the Recession

Thu, 13 Nov 2008 18:29:49 -0600

WPP Execs Offer Tips on Weathering the Recession: …the opportunities are coming from marketers looking to do more in the social-networking space and tap into the practice of brand advocacy.

Web Design Toolbox: 130+ New Tools to Make You a Better and Faster Designer

Wed, 12 Nov 2008 16:14:04 -0600

Web Design Toolbox: 130+ New Tools to Make You a Better and Faster Designer: Here are over 130 tools to make you a better and faster designer.

Is Social Media Marketing A Waste Of Time?

Wed, 12 Nov 2008 13:06:26 -0600

Is Social Media Marketing A Waste Of Time?: Whilst not a replacement for a marketing strategy, social media can be a viable component of a wider marketing strategy. It can be used to generate buzz. It can be used to attract links. One well placed article can achieve both these ends. If that buzz, and those links, can then be translated into a valuable relationship, and perhaps better Google rankings for commercial keywords, then the social media approach may well pay dividends.

Honor Existing Connections

Thu, 06 Nov 2008 16:52:16 -0600

Honor Existing Connections

How to Change the World Using Social Media

Thu, 06 Nov 2008 15:10:08 -0600

How to Change the World Using Social Media: The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways not possible in the recent past.

Ad Agencies Need a Position for New Business

Thu, 06 Nov 2008 14:06:43 -0600

Ad Agencies Need a Position for New Business: Advertising agencies need positioning because prospective clients have lots of choices—and if you don’t stand out, you are going to struggle with new business.

Campaigns in a Web 2.0 World

Tue, 04 Nov 2008 14:30:51 -0600

Campaigns in a Web 2.0 World: “Old media outlets — the networks, the newspapers — learned a lot of lessons from the last cycle and didn’t allow others to own the online space this time,” said Rick Klein, the senior political reporter for ABC News.

The Newest Ad Agencies: Major Media Companies

Tue, 04 Nov 2008 14:29:35 -0600

The Newest Ad Agencies: Major Media Companies: The specter of media companies taking on a new role as strategic partners alongside — or perhaps even ahead of — agencies came into clear focus last month during a CMO Roundtable at the Association of National Advertisers annual conference in Orlando, Fla., when chief marketing officers vented some of their displeasure with shops and acknowledged the growing role by media companies.