Jan
4th
Tue
4th
Trademarks, Not Patents: The real competitive advantage of the Apple iPod
The contemporary press is flooded with articles and commentaries extolling the phenomenal success of Apple’s iPod. It seems everyone has an opinion as to how design has contributed to the dominance of Apple in this lucrative, emergent market, targeted—if not lusted after—by savvy high tech giants Sony, Samsung, Dell and Microsoft.
