Jan
4th
Tue
4th
It's Time to Stop Collecting Facebook Fans
Companies have spent millions gathering fans on their Facebook pages and being “liked” all across the web. But what started as a volume play — call it Facebook marketing 1.0 — is shifting. Increasingly, it’s not so much how many people are liking your brand, but who those people are and how many are engaging with you once you’ve got them.
