transponder

Nov
17th

Mon

P&G Digital Guru Not Sure Marketers Belong on Facebook Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co.

The 22 Step Social Media Marketing Plan As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own. Start by making sure you have all of your bases covered with the major tools. In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort.

HOW TO: Grow a Startup 300% in 3 Days? SocialMedian Tells All SocialMedian was barely a thought for people back in February, but it has gained a solid following in the 9 months of its existence. Many people would ask why this startup has gained any traction. It is yet another social news site with voting and commenting. Did we really need another? Given the amount of traffic that socialmedian is getting, it is obvious that they are onto something.

ROADMAP: 5 Milestones in the Future of Mobile Social Networks As mobile social networks gain popularity, many are wondering how to ride the wave of this phenomenon. Leveraging the 3.3 billion potential mobile screens and the viral capabilities of social media, new forms of collaboration and media sharing will emerge and drive new sources of revenue.

20 Essential Sources for Free HD Videos Here’s a list of 20 great sources where you can find High Definition videos. Making the switch is easy; the only thing that’s blurred is the line between online and offline entertainment.

Create Your Own Twitter

HOLIDAY SURVIVAL GUIDE: 20+ Tools for Family Travel The holiday season is fast approaching, and with it, hectic travels. This is the busiest time of the year when it comes to traveling, especially for families. Luckily, online and mobile tools help make the experience much more manageable.

Can Social Networks Predict What You'll Buy? Those stalking the social-networking field are betting that birds of a feather don’t just flock together — they buy together too.

While the merits of advertising on social networks are still debatable, there’s emerging evidence that mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages.

Nov
16th

Sun

Nearly half of technology users need help with new devices Many encounter problems with their internet connections, home computers or cell phones. As gadgets become more important to people, their patience wears thin when things break.

Nov
14th

Fri

Online Marketers Say Digital Spending To Fall 10% To 20% In 2009 But among the gloom, there was a little good news for social networks. Some current logic dictates that social media, i.e. Facebook, MySpace, Bebo, etc., will have a tough time in a downturn, as marketers take fewer fliers on media they still consider experimental.

Well, 68% of AdTech’s attendees responding to Halyard said social networking is in the “strongest position to expand” among alternative marketing channels over the next two years, compared to a quarter who said branded entertainment.